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Kel Toothpaste adjudged the Oral Care Product of the year

Samara Company Limited,  producers of Kel charcoal toothpaste and Kel kids paste, has picked up an award at the just ended 2022 National Customers’ Choice Awards Ghana.

This adds to the numerous recognitions the company has enjoyed over the years following the efficiency of their products on the market.

The award, organized by KN Unique on Friday, 28th October, 2022 at the Movenpick Ambassador Hotel in Accra, saw the company’s youngest product, Kel Toothpaste adjudged the Oral Care Product of the year.

The Awards lay out an avenue to recognize companies and their products that play a significant role in the growth and development of their businesses.

The General Manager of the company, Mrs. Benedicta Asiedu has attributed the consistency in the awards they receive to the quality of their products.

According to her, a lot of patience, commitment and dedication go into ensuring that their products satisfy their customers.

Mrs. Benedicta Asiedu also mentioned that there are a lot in stock for their customers and that they should keep their fingers crossed.

On his part the Sales and Marketing Manager for Samara Company Limited, Mr. Dennis Kwame Osei in his remarks said though Kel Toothpaste came onto the market not long ago, their customers have testified to its efficiency.

This, he said was corroborated by the organisers of the awards, KN Unique.

Mr. Dennis Kwame Osei further hinted of the introduction of a toothbrush to complement Kel toothpaste, to help bring total satisfaction to their customers.


Samara Company Limited is a fully owned Ghanaian family business that operates in all the regions of Ghana with interests in the insecticide, laundry products, food & beverage and personal hygiene sectors of the market and was incorporated under the laws of Ghana on 10th February, 2005.

With quality rather than quantity being their hallmark, they have outsourced their productions to key partners, based in China and Turkey which assures of the quality, safety and high level of customer satisfaction derived from the use of the numerous brands like SASSO, ROMA, FEKKO Spray Starch brands and the freshest baby, KEL toothpaste variants which has been awarded the ORAL CARE PRODUCT OF THE YEAR!


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