The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) with Consultancy support from Savana Signatures, has organized the second edition of its Digital Transformation for Inclusive Entrepreneurship in Ghana (DTEG) stakeholder engagement in Northern Ghana. The program seeks to empower women entrepreneurs to leverage digital tools for business growth and sustainability.
The event brought together participants from various small and medium enterprises (SMEs) for training sessions, networking, and panel discussions on emerging technologies, including Artificial Intelligence (AI) and ChatGPT. Participants were also educated on GIZ’s free coaching services and toll-free helplines to support business development.
Speaking in an interview, Rachael Ewurabena Antwi Project Officer Savana Signatures explained that the initiative aims to bridge the digital gap between male and female entrepreneurs.
“The world is fast developing, and if you are a business owner not leveraging digital tools for visibility, you risk losing out on customers. Our focus is on women entrepreneurs, to help them understand how they can use AI and other digital tools to grow their businesses. Those already using such tools also shared their experiences for others to learn from,” she said.
She added that the program also brought together financial institutions and other stakeholders to explore ways of supporting women in business through technology and innovation.
Madam Emmanuella Abena Affram of the Ghana Enterprise Agency urged entrepreneurs to embrace continuous learning, especially in adopting AI tools, dismissing the misconception that AI will take away jobs.
“AI is not here to take jobs but rather to enhance productivity and business growth,” she stressed.
The Regional Chairman of the Association for Small-Scale Industries, Alhaji Rahman Awal, called on men to support their wives in using social media and other digital platforms to promote their businesses.
“We want our men to allow their spouses to explore technology. If we keep limiting them, we limit ourselves,” he advised.
The engagement ended with a call for increased collaboration among SMEs, financial institutions, and technology partners to boost women’s participation in digital entrepreneurship.
Source:Fiilafmonline/Walkiyatu Issahaku
