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Guinness Ghana rewards loyal customers from Northern Belt

Guiness Ghana Breweries PLC (GGBPLC) has yesterday awarded its trade partners from the Northern Belt as part of its Yen Nyin Bom promotion.

Hardworking trade partners consisting of both wholesalers and Retailers, were rewarded with several prizes with the overall winner taking home a Mini truck .

In an interview with the Northern Divisional Sales Manager for Guiness Ghana Brewery, Mr. John Osei Kojo who noted that the reward ceremony was held simultaneously in the Upper East and West regions, indicated that several prizes will be given out including Microwaves, Gas Cookers, Washing Machines with the overall winner taking home a mini truck to help grow their businesses.

For the third year running Guinness Ghana will be working with 1,500 retailers and wholesalers across Ghana on the Yenyinbom Retailer Loyalty program to ensure their businesses continues to thrive especially in these uncertain times.

Speaking to FiilaNews, the overall winner for the Northern Belt, Mr. Seth B. Angenu Of Seth Enterprise, who walked away with a brand-new minivan was overwhelmed with joy and expressed that it will go a long way to help him expand his business.

Being the second time winner of the Yen Nyin Bom promotion who took home the truck last year, Mr. Seth Angenu indicated the truck has helped expand his business and urged other colleague distributors to put their efforts where there are bigger rewards like Guiness Ghana Breweries.

Yen Nyin Bom is a Trade Loyalty Scheme by Guinness Ghana Breweries PLC (GGBPLC) initiated with the aim of supporting customers to deliver sustainable growth, increasing volumes across the portfolio, and moving away from transaction-based relationships to true partnerships to create sustainable business growth. GGBPLC has invested on the average GHS 10millon per year in the Yen Nyin Bom scheme since its inception in 2019.

Source :Fiilafmonline/ShawanaYussif

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